These are often questions business asks themselves? No worries, Pega’s Customer Decision Hub can get you one step closer.
What is Pega’s Customer Decision Hub?
Customer Decision Hub (CDH) is a modern solution that interlink data management, decision management, and exceptional analytics across different channels. It is fully integrated with the Pega Platform and can use its many remarkable features to ensure real-time decision making is driven according to the Next-Best-Action policy. This feature makes CDH think like a brain; actively and logically.
Thus, you can use the Pega Platform to build your own decision-making hub that instantly and accurately provides the most relevant value-added decisions.
Salient Features Of CDH:
- Configure and control one to one strategies from a single interface
- Get value faster with best-practice frameworks
- Hyper-personalize every digital touchpoint
- Integrate Next-Best-Actions directly into your online content
- Meet the specific requirements of each customer
Pega helps to make a paid advertisement that is more efficient and more targeted. Paid Media Manager integrates first-party data into popular social media platforms using AI. This integration helps in generating Next-Best-Action audiences and optimize the offer mix and ad spends for each person.
Pega’s Next-Best-Action Advisor empowers the agents with real-time recommendations. It provides contextual insights of conversation ( happens over the phone or via chat) at the moment they need them
- No more batch campaigns
- Involve AI- triggered engagement
- Deliver personalized outbound messages via email, SMS, mobile, and beyond, at the time your customers need
Remarkable Benefits Of Customer Decision Hub
- One-to-one customer engagement
- Next-Best-Action in an omnichannel environment
- Pritiozing action using AI technology
- Pritiozing acting business levers
Success Stories Of Pega’s CDH Clients:
In just 90 days, a leading American telecommunication corporation Sprint implemented Pega Marketing for Communications to recognize customers at risk of churn and proactively provide personalized retention offers. This thing helped Sprint organization in getting the following results:
- 40% improvement in NPS
- 43,000 agents using next-best-action recommendations
- 2.5 million increase in yearly net adds
- 99.96% application uptime/availability
- 100 millisecond average response time per API call
Wth Pega’s CDH technology, a major retail and commercial bank RBS has re-built its customer approach. Now RBS utilizes everything they know about their customers to ensure every customer engagement comes up with positive outcomes in business. In addition to that, they have observed the following benefits:
- 20% Increase in balance retention
- 5X improvement in digital lending
- 35% Less impressions (waste)
- 18 Point increase in NPS
- 35% Of all new product sales attributed to decisioning
Crochet Technologies(www.crochetech.com) is a silver partner with PEGA BPM Softwares who believes in creating the most advanced solutions for organizations that streamline & stimulate different business processes.
Having historical heritage partnerships with Pegasystems who has great engineering expertise, Crochet has immense consulting experience helping Banking & Financial Services, Government, and manufacturing industries in evaluating their customer engagement requirements.